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Advertisement Of Pharmaceutical Productions In Turkey (1910?1928)
Gülten DİNÇ*, Nil SARI*
* Istanbul University Cerrahpasa Medical School, Department of Medical History and Ethics, Istanbul, TURKİYE
Until the mid eighteen hundreds all drugs were prepared by pharmacists in accordance with physicians' prescriptions and as a speciality for each patient. During these years, except for a few drugs imported from Europe, pharmaceutical products did not exist. Following this period, ingredients of the earliest pharmaceutical products were mostly imported from Europe. The Turkish pharmaceutical industry started by the pharmacist Hamdi Bey, developed fast, as it was a great financial source. Pharmaceutical products begun to be prepared in the drugstores and in the course of time in workshops and factories. Saving from weary efforts and being standardized pharmaceutical products were safer. A product has to be advertised so that as large a population as possible could be informed and so as to be demanded ; consequently there is a direct relation between advertisement and consumption of the drug. When we study these advertisements, we observe that they do not appeal only to physicians, but they aim to inform patients. The competition between home and foreign products and ethical norms are also widely different from those of today.Advertisements in the medical and pharmacological reviews of the early period of pharmaceutical production in Turkey are looked through and results are discussed in this paper.Keywords: Turkey, Pharmaceutical Production, AdvertisementTurkiye Klinikleri J Med Ethics, 2002, 10:20-25
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