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Drug Advertisement
Gülbin ÖZÇELİKAY*
* Doç.Dr.,Ankara Üniversitesi Eczacılık Fakültesi Eczacılık İşletmeciliği AD, ANKARA
The main purpose of advertisement is to affect the selling of products and services.
Generally the terms of advertisement and promotion are confusing. At the present, although many products are being advertised legally, advertisement of drugs is forbidden. Physician, pharmacist and people must be awaked before advertising of drugs.
In this article, the legal practise involved in advertisement of drugs in Turkey and in the other European countries is mentioned and is discussed in detail.Keywords: Drug, Advertisement, PromotionT Klin Tıbbi Etik 1998, 6:33-39
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